Corporate communications include key elements to build a better image and to raise the value of the company. It is based on two lines: informing the public about the company’s news and maintaining a dialogue with stakeholders – employees, shareholders, media, state institutions, cooperation partners, industry organisations, NGOs, financial sector and the general public. Internal communication culture is not less important for a company to have a healthy working environment and to be ready for crises that may affect its reputation. Our PR crisis consultants are experienced in solutions for three main stages of crisis communications:
- getting ready for potential PR crisis
- communication during PR crisis,
- restoring reputation after crisis situations.
In case of a crisis, our PR consultants are available to clients 24/7
Branding goes hand in hand with your key business values. A brand goes far beyond a symbol or a logotype, and is closely associated with your clients’ emotions arising in contacts with your company. When creating a brand, we offer solutions for a brand to reach its target audience and address it as personally and directly as possible. For a client, a strong brand means much more than just a name of another company or product. We always start with a spectators view to objectively evaluate your strong and weak points, create a well considered brand management strategy on the way to a recognized, loved and valuable brand with a personality! Our services:
- creating and positioning a brand;
- publicity events for new products;
- digital communication promoting new product;
- reference marketing or word of mouth marketing
No doubt, you are an excellent professional or even a leader in your business field. Yet not everybody has an innate talent of convincing people who sit on the other side of a TV screen, or presenting his/her opinion to journalists in a way which doesn’t allow interpretation or misunderstanding. We teach our clients the basic principles, which are like a plan for a successful communication with media. Our experts develop an individual training plan, suitable for different levels of knowledge, from the elementary to the mastery level. There are trainings in various programmes, both individual and in groups.
- Key principles of successful public speaking. Preparing an excellent speech
- Communication with media, Latvian media environment. Reducing stress in front of a camera and a microphone
- Communication with clients
- Non-verbal communication or body language communication
- Preparing presentations and speaking skills
- Stress management
Strategy is like a backbone of any communication campaign. If the strategy is right, then the business succeeds, but if there is none, it creates problems in building the company’s image. The communication strategy must be in line with the company’s business development plan and culture. If the strategy is developed correctly, it will become an integral part of business processes of the company and will be an important support in achieving business goals and fighting competitors. No matter what is the goal – becoming the most reliable expert in financial services or a leader in providing medical services, or a producer of favourite beverages – any of these goals must have a strategy how to achieve it in media environment or public space, secondly, there must be a strategy how to communicate it inside the company, and, thirdly, how to inform the company’s stakeholders – business partners, clients, state and local government representatives, NGOs, local communities and other related groups.
Word-of-mouth marketing or WOMM is the world’s fastest growing marketing segment. It is a very efficient and a rather cheap way of introducing your product to the public. We have created Latvia’s first word-of-mouth marketing portal, Womstar.lv, where merchants can deliver their products to people – brand ambassadors – for testing to get references in social media.
We have established a network of ambassadors in different age, interest and income groups. They are people who like testing new products and share their opinions in social networks. Unlike traditional social account followers, the network of our Womstar.lv network is wider and goes beyond your brand followers.
New product PR. You need something special to catch media focus by a new product. Here public relations help to create a story that would draw public and media attention. Every day we keep finger on the pulse to find out the latest communication trends and understand consumer behaviour. Our product campaigns often combine WOMM and publicity in traditional media, so we reach a much wider audience. To make a campaign noticeable, we also recommend our clients to cooperate with popular people who are loved by the public and symbolise the same values.