Laura Minskere

CEO, co-founder of Mediju Tilts

Agency’s creative strategist

EXPERIENCE

Laura is the agency’s creative strategist, and her know-how is the ability to combine logics and emotions. When developing strategies for public relations and lobbying campaigns, Laura integrates knowledge of business management with the understanding of the public, politics and media.

Both in business and state administration, indicators like sales, market share, ROI are expressed in numbers or based upon sociological data on public support level. Meanwhile, individuals are very emotional when taking decisions, although they try to motivate their choice with rational arguments. A creative strategist seeks to find a balance between dreams and action, between theory and reality.

Laura’s strong side is her ability to find an ‘emotional string’ for each audience, to set it in motion and achieve strategic goals. She accounts for more than 20 years of experience in developing both public relations and lobbying campaign strategies for popular Latvian and Baltic brands, as well as in developing crisis communication strategies and representing clients’ interests. Laura has developed creative strategies for many public information campaigns of state institutions, explaining to the public changes in tariff policy, taxation policy, digital services, informing about healthcare policy etc.

For many years, Laura has worked as mentor advising new companies. She is also a member of the SSE Riga Mentor Club.

EDUCATION

Laura has graduated from Stockholm School of Economics in Riga with an EMBA; she also holds a degree in political science from the University of Latvia. Laura has completed management programme „Sustainable Business Management and Developing Corporate Social Responsibility” at the Swedish Institute.

CLIENTS

Laura has worked as consultant with the following companies and institutions:

Stadler Bussnang AG, Latvijas Loto, Google, KMPG, the International Monetary Fund, A/S Aldaris, Carlsberg, Vairāk Saules, Kaija, Balticovo, Colgate-Palmolive, Roche, BENU Aptieka, Tamro Baltics, Amway, Philips, Siemens, Alstom, Samsung, Cisco Systems, Panasonic, Sony Ericsson, Helwett-Packard, Bosch, Accenture, Norvik, Jysk, IZZI, Baltcom, Tele2, Lufthansa, the Ministry of Health, the Ministry of Finance, the Ministry of Economics, the Ministry of Agriculture  etc.

Filips Rajevskis


Co-founder of Mediju Tilts, Public Affairs Director

EXPERIENCE

Filips is one of the best known political and big business management consultants in Latvia with a wide experience in the field of public affairs and lobbyism, public relations in the field of finance and energy, as well as crisis PR solutions. This political experience provides good support in building relations between the state power and many corporate clients.

EDUCATION

Filips has graduated from the University of Latvia in political science. He also studied political science in the University of Wales (Swansea, UK).

CLIENTS

Filips worked as a consultant with the following companies and institutions: Alstom, MasterCard, KPMG, Parex banka, American Express, A/S Sadales tīkls, Latvijas Jūras medicīnas centrs, Latvenergo, Stadler Bussnang AG, Riga City Architect’s Office etc.

Evita Matisone


Partner and member of the board of Mediju Tilts

EXPERIENCE

Evita has worked at Mediju Tilts from its early days. She started her career as a public relations consultant and now, for more than twelve years, she is a member of the board and partner of the agency. Evita is specialised in leading media trainings and communication skills improvement trainings, as well as developing brand communication strategies.

EDUCATION

Evita has graduated from the University of Latvia with a degree in communications science and from Stockholm School of Economics in Riga with an EMBA.

CLIENTS

Evita worked as a consultant with the following clients: A/S Sadales tīkls, VAS Latvijas Pasts, Tele2, VAS Valsts Nekustamie īpašumi, Riga City Architect’s Office, Republic of Latvia Health Inspectorate, e-signature, Corporate Solutions Group, Talentor Latvia, A/S Rīgas jūras līnija, Norwegian Fishing Association etc.

Andris Ēvelis


 Director of Digital Communications, Mediju Tilts

EXPERIENCE

Andris has joined the agency in 2017. He is in charge of digital communications and creative strategy development and implementation. Andris is one of the most experienced digital guru in Baltics, for many years he leads global digital campaigns for JZ Microphones (product branding and sales campaigns), he also has worked as marketing director at iPhone Photography School, and has been digital project lead at Orkla Confectionery & Snacks Latvija.

EDUCATION

Andris has graduated from the University in Latvia with a Master degree in business administration.

 

Our PR agency employs the most experienced professionals with a deep knowledge of communication science, political science, economics, law and journalism.